Drawing attention to a product, service, or event in a public medium in order to promote sales or attendance. Advertising is a traditional form of marketing used to encourage or persuade potential customers to take some kind of action. Advertising is fundamental in creating brand, product and promotion awareness and increases the credibility of your brand and its offering.
The application of technologies such as websites, email, apps and networks on electronic devices to engage with your market. Many companies use a combination of traditional and digital marketing channels to reach a wider audience more effectively, with messages that are tailored to individuals. Digital Marketing is imperative to conveying your brand’s personality to customers, helping to build relationships in a digital space and establishing brand loyalty.
The art of communication, styling and problem-solving through the use of type, space and image. Graphic Design often refers to both the process of designing, by which the communication is created, and the end product that is generated, the designs. Graphic Design is essential to delivering your brand’s messages in a manner that is structured, consistent, credible and effectively communicates with your customer.
The position a business has chosen to carry out their marketing and business objectives. Positioning relates to strategy, in the tactical development phases of carrying out an objective to achieve a business’ goals, such as increasing sales volumes or brand recognition. Positioning your brand correctly is vital to your customer understanding what you are going to do, how you’re going to do it and why it’s important to them.
Crafting of websites to provide an optimal viewing experience across a wide range of devices, from mobile phones to desktop computers. Responsive websites are easy to read and navigate with minimal resizing and scrolling. Responsive Web Design is crucial in enabling customers to effortlessly find and interact with your website and future-proofs your website to new devices and technologies.
Highly interactive platforms through which users (individuals, communities and businesses) share, create, discuss, and modify user-generated content. Social Media is an indisputable opportunity for brands to communicate and engage directly with their customers, building relationships in a digital space, increasing brand trust and reputation and obtaining real customer insights to help deliver better customer service.
