Safari Anti-Tracking Update
What’s all this about safari making updates that advertisers don’t like?! You may have heard recently Apple are rolling out Intelligent Tracking Prevention in their web browser Safari. In doing this Apple is trying to protect user privacy from intrusive websites and advertisers while still utilising the convenience of cookies. The update has caused a [...]
Can I Trust You?
It’s a scenario that must play out thousands of times a day, possibly thousands of times per hour. You need to know something, you type your query into Mr Google, and no matter how obscure or vague your request Mr Google diligently returns thousands of possible answers for you to view. Now this is where [...]
4 Ways to Use CLV to Grow Your Business
Customer Lifetime Value (CLV) gives you valuable insights into the predicted net profit of a customer and allows you to decide how much you’re willing to spend in order to keep that customer relationship.
The Problem with Brand Positioning
So you have a brand position? That’s great. A brand position is defined as the conceptual place you want your brand to own in the target consumer’s mind.
5 Web Design Rules to Make your Customers Happy
Sometimes you visit a website and it just feels right. Other times you visit a website something is not right. If asked what it was about these sites that made them pleasant or unpleasant, it is often difficult to pinpoint.
Is Internal Brand Culture Damaging your Business?
Your brand is your culture, your culture is your brand.
Is design a waste of money or an investment?
I’m sure that we have all seen things and gone “Wow, that looks amazing!” as for some unknown reason, the image or object has resonated with us. Symbols, shapes and colours have a powerful influence on us, whether we realise it or not. It is said that a picture is worth a thousand words, and there is […]
Do I have a brand culture?
Of course you do, we all have it in one way or another as business entity. It happens by default, get a group of people together, have them interact with the intention of working together cooperatively; and a culture will manifest itself right in front of you eyes.
Leadership. Is it you or the brand?
I have worked with many businesses, companies and individuals in my career. Some have been well established with a good market-share and doing “OK thank you”… Without exception all say they have a brand, they have organised the staff to do their job, systems are in place and distribution is set-up. They promote the brand image, […]
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