Blog

Are you prepared? – Planning for seasonal campaigns

If this is your first year in business you can be excused for not having a solid plan that has been tested year in and year out. If you've been around for any longer then you've experienced all the seasons in your business and need to be planning to take advantage of these. Unfortunately most [...]

Safari Anti-Tracking Update

What’s all this about safari making updates that advertisers don’t like?! You may have heard recently Apple are rolling out Intelligent Tracking Prevention in their web browser Safari. In doing this Apple is trying to protect user privacy from intrusive websites and advertisers while still utilising the convenience of cookies. The update has caused a [...]

Can I Trust You?

It’s a scenario that must play out thousands of times a day, possibly thousands of times per hour. You need to know something, you type your query into Mr Google, and no matter how obscure or vague your request Mr Google diligently returns thousands of possible answers for you to view. Now this is where [...]

4 Ways to Use CLV to Grow Your Business

Customer Lifetime Value (CLV) gives you valuable insights into the predicted net profit of a customer and allows you to decide how much you’re willing to spend in order to keep that customer relationship.

The Problem with Brand Positioning

So you have a brand position? That’s great. A brand position is defined as the conceptual place you want your brand to own in the target consumer’s mind.

5 Web Design Rules to Make your Customers Happy

Sometimes you visit a website and it just feels right. Other times you visit a website something is not right. If asked what it was about these sites that made them pleasant or unpleasant, it is often difficult to pinpoint.

Is Internal Brand Culture Damaging your Business?

Your brand is your culture, your culture is your brand.